Indholdsfortegnelse for #478 i AppleMagazine

Although this year’s Worldwide Developers Conference was a little different amidst the coronavirus pandemic, Tim Cook, Craig Federighi, and Friends still managed to lift the lid on a whole host of new innovations for iOS, macOS, watchOS, and tvOS - and confirmed the long-awaited transition from Intel to Apple-powered chips for its iMacs and MacBooks. A VIRTUAL CONFERENCE The coronavirus pandemic has hit virtually every aspect of our lives, and WWDC is no exception. Back in March, Google canceled its own technology conference, I/O 2020 , and others followed suit - like Facebook and the Mobile World Congress. The direct loss of such events reached more than $1 billion for the tech giants , and though some have changed their strategy - including Sony, who announced PlayStation 5 during its…

Whatever your background, there’s no denying that 2020 has been a challenging year for us all. COVID-19 has impacted virtually every aspect of our lives, yet for Apple, it’s been a year of monumental growth, cementing the company’s market dominance. At a time when we needed our devices more than ever to stay connected, Apple stepped up to the plate with new hardware and software. In this special edition, we look back at its biggest year to date… A CHANGE OF APPROACH Although Apple typically kicks off the year with a host of product announcements, this year the company was forced to take a different approach. As concern over the coronavirus grew, Apple made the decision to close all of its retail stores in the US and around the world,…

Alongside the new Apple Watch Series 6 announcement at this year’s September Event, Apple introduced an altogether more interesting concept: the affordable Apple Watch SE. Designed to tap into the price-conscious consumer market and help Apple further increase its smartwatch market share, the SE marks a new direction for Apple, a company that is determined to ensure its products reach the masses. BREAKING DOWN THE BARRIERS WITH APPLE WATCH SE Over the past five years, Apple has established itself as one of the key players in the world of not only smartwatches but the overall watch market. Back in 2017, the Cupertino brand broke records and overtook Rolex to become the world’s most valuable watch company , demonstrating its huge mass appeal and market penetration in recent years. It has…

With Apple pulling the plug on its March Special Event over coronavirus fears, where it planned to show off new iPads and MacBooks, the company decided to launch its biggest update to the iPad in a press release. But don’t be fooled by the lack of fanfare: the launch puts the “Pro” back into the tablet, creating a next-level experience ideal for professionals. ENHANCING THE 2018 MODEL When Apple overhauled the iPad Pro in 2018, the company made it clear that it was placing a new focus on its professional users. For too long, Apple had been targeting its everyday consumer market with iPads, iPhones, and MacBooks, and though innovations did allow the company to stay one step ahead of the competition, professionals had to choose between a Mac or…

Despite the coronavirus pandemic causing the world’s biggest tech events to be canceled, Apple powered through with a virtual alternative, with Craig Federighi taking to the stage to lift the lid on an all-new macOS. To the surprise of developers and consumers, this year’s release is one of the biggest in macOS history, introducing an all-new look, a bunch of new features, and, of course, signaling the start of a new era for Macs with custom Apple chips. STUNNING NEW DESIGN Though Apple has had some subtle design tweaks to its operating systems over the years, macOS Big Sur represents the first major redesign since Mac OS X. With a design language that’s modern yet familiar, Apple has placed greater emphasis on your content, with all-new translucent toolbars and sidebars,…

Refusing to let COVID-19 impact its release schedule, Apple took to its virtual WWDC stage at the end of June to show off the latest version of its iOS and iPadOS operating systems, set for release this fall. Craig Federighi introduced a bunch of new game-changing features, including a redesigned home screen, overhauled Siri, and tonnes of long-awaited UI tweaks. Let’s get hands-on with the beta version of the new software and see what’s really changed. SAY HELLO TO YOUR NEW HOME SCREEN Though perhaps not offering the customization options of rival operating systems, Apple took a leaf out of Android’s book with iOS 14, introducing a new design for the Home Screen for the first time in the history of iOS. Thanks to the introduction of new widgets and…

Despite a month-long delay due to COVID-19 supply chain issues, the virtual announcement of this year’s iPhone range did not disappoint. Following months of leaks, rumors, and speculation, Apple finally introduced 5G to its iPhone range, alongside a boatload of features like a stunning new design, OLED displays, A14 Bionic chips, and MagSafe accessories. INTRODUCING iPHONE 12 Following the announcement of a new HomePod mini, designed to appease price-conscious consumers and tap into Google and Amazon’s budget smart speaker market, Apple was quick off the mark with the announcement of the iPhone 12. For months, we’ve heard from insiders regarding the specifications of this year’s device, and virtually all of their predictions and insights were correct. Sporting an all-new design that is inspired by the iPad Pro and the iPhone…

HomePod was introduced to much fanfare in 2018, but it was a smaller, more affordable smart device that consumers were crying out for. Two years later, Apple has finally delivered, unveiling the all-new HomePod mini that unlocks exciting possibilities for Siri and the Apple ecosystem. Echo Dot and Nest Mini watch out: there’s a new smart speaker kid on the block! INTRODUCING HOMEPOD MINI At Apple’s Special Event this October, watched by millions of consumers and tech critics around the world, Tim Cook decided that the company should lead not with the introduction of the all-new 5G iPhone 12 range, but an altogether different device. The HomePod mini has been rumored for a number of years, designed to help Apple better compete with the likes of Google Nest Mini and…

In an unexpected move, Apple announced in late October that it would launch Apple Music TV, a new 24-hour curated live stream of chart-topping music videos, designed to encourage more consumers to subscribe to its Apple TV+ streaming service. The firm’s first foray into live TV might have gone down without much fanfare, but it sets a precedent for the future. INTRODUCING APPLE MUSIC TV It’s been almost a year since Apple launched its premium television streaming service, and though it’s scored a couple of hits and awards for titles like The Morning Show, it’s fair to say that Apple has struggled to convince consumers that it’s a service worth signing up for. At least yet, anyway. Apple offered Apple TV+ for free for consumers who purchased an iPad, iPhone,…

With the Xbox Series X and PlayStation 5 launching this month, it’s never been a more exciting time to be a gamer. In today’s COVID climate, these next-gen consoles open up new worlds and experiences that take players on immersive adventures away from reality. But deciding whether to pledge your allegiance to Sony or Microsoft is their first challenge… THE GREAT CONSOLE BATTLE As is now tradition, Microsoft and Sony have married the release dates of their latest gaming consoles, giving consumers the ultimate dilemma. Though some prefer to wait it out and see which console performs best in benchmark tests and attracts the right titles, this year is a little bit different: there’s a long, uncomfortable winter to come as the COVID-19 pandemic rages on, and the idea of…

Ever since the launch of the original iPhone SE in 2016, consumers have been begging for another affordable smartphone from Apple. After four years, the company quietly announced a second-generation SE that packs its punch with high-end features and a price tag that everyone can get behind. This week, we go hands-on and explore the new device in detail. CHANGING TIDES FOR APPLE Though the iPhone SE 2 had been widely rumored for several months, its launch came as a welcome surprise in the middle of a global pandemic. With millions around the world filing for unemployment due to the coronavirus outbreak and its impact on the economy, Apple could not have picked a better time to launch a device that’s budget-friendly and powerful enough to handle both everyday tasks…

Apple has unveiled a new low-cost iPhone SE on its website. The company had been widely expected to release the new budget device at its March Special Event, but that was put on hold following concerns over the spread of the COVID-19 coronavirus. Others predicted that the firm would wait until its new virtual Worldwide Developers Conference in June, but it appears as though Apple was ready to lift the lid on the device at a time when much of the world is beginning to feel the pinch. The new iPhone SE – which was rumored to be called the iPhone 9 – has a 4.7-inch display and a physical home button like the iPhone 8, alongside touch ID, a single rear-facing camera and the supercharged A13 Bionic chip, designed…