Indholdsfortegnelse for #479 i AppleMagazine

iPad has long been one of Apple’s most successful product categories, and following upgrades to the iPad Pro and iPad mini earlier in the year, Apple used its September Event to unveil the next-generation iPad and iPad Air, taking its tablet portfolio to even greater heights. THE MOST POWERFUL iPAD AIR The star of the show at this year’s Time Flies event was undoubtedly the all-new iPad Air, reimagined from the ground up to offer a stunning user experience on a larger 10.9-inch display, ideal for multitasking. Apple calls the new iPad its most “powerful, versatile, and colorful” yet, with Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, praising the device’s “gorgeous new all-screen design, Liquid Retina display, Touch ID, and a massive boost in performance with A14 Bionic.…

With the introduction of a 5G iPhone, a superfast M1 chip for the Mac, a bunch of hardware like AirPods Max, Apple Watch SE, and HomePod mini, and significant investments in its services division, Apple had a stellar year in 2020. But the future is just around the corner, and even greater innovations await. Let’s take a look at what the company has up its sleeve. BUILDING ON THE SUCCESS OF THE M1 CHIP Perhaps one of Apple’s biggest “wins” in 2020 was the transition from Intel processors to new custom silicon alternatives, developed in-house and designed exclusively for macOS devices. Although the two Californian companies have enjoyed a long, fruitful relationship, dating back to 2006 when Apple released a new MacBook Pro and iMac, Intel has failed to innovate…

Though we might still be a few years off the long-rumored Apple Car, this year’s WWDC did not disappoint, lifting the trunk on some exciting new car-related features. Alongside CarPlay enhancements, Apple made its next big leap towards revolutionizing the way we get from A to B, by overhauling Apple Maps user interface and putting our car keys on our phone. GOING THE EXTRA MILE WITH CARKEY Though Apple’s iPhones and Apple Watches have supported NFC technology for a number of years, allowing us to pay for our groceries using our wrist or check-in at the airport, Apple has been slow to introduce additional nearfield communication services. That’s, in part, because of security concerns - put everything from your house keys to your passport onto your phone, and your device…

With the release of iOS 14 just around the corner, advertising giants are quaking in their boots, concerned that the Cupertino company’s upcoming changes will put the breaks on their success. Apple has made it clear: consumers should be in control over their data, and in a few weeks’ time, a real revolution will begin in the world of digital advertising… OVERHAULING PRIVACY ON iOS 14 Though this year’s iOS update may not feature all of the bells and whistles we’ve come to expect from Apple, many under-the-hood changes will transform the way we use our phones and tablets. Apple has, in recent years, begun flying the flag for privacy, standing tall and proud in a world where Google dominates the smartphone game. Last year, the firm introduced a number…

Five months on from the start of the coronavirus pandemic, and policymakers and public health officials have decided it’s time to return to the classroom. Around the world, schools and colleges are preparing for a new semester, and though environments may be different, one thing is clear: teachers and students will be depending on technology more than ever. LEARNING IN TIMES OF THE CORONAVIRUS Over the past few months, teaching bodies and school administrators have been fiercely debating the safety of reopening schools in the United States. And it’s a similar picture in other countries. In April, an eye-watering 1.5 billion students around the world were sent home from school for an early summer break, and whilst some have been trialing new ways of learning, others have pulled the plug…

Developers are quietly working on iOS 14 and its Mac and Watch counterparts, and many are wondering what the next-generation operating system will look like. A Bloomberg report has shed some light, and Apple looks set to loosen its grip on its privacy-focused ecosystem. APPLE MEANS PRIVACY Ever since the introduction of iOS back in 2007 (formally iPhoneOS with the launch of the original iPhone), Apple’s stance on privacy has been clear. Though third parties are actively encouraged to build apps and experiences for Apple’s ecosystems, they must play carefully by the Cupertino company’s rules or be kicked out . Each piece of software designed for macOS, iOS, and watchOS is compartmentalized, existing in a bubble to ensure data isn’t transferred between apps to resell to advertising and e-commerce giants,…

It’s been eight months since the launch of Apple Arcade, the company’s gaming subscription service, and though its initial reception was mixed, there’s no denying that the Cupertino firm has reinvented the way we play games on our iPhones, Macs, and Apple TVs. But now with more than 100 premium gaming titles to choose from, deciding what to play can be tough. CHANGING THE WAY WE PLAY Last year, Apple went all-in on subscriptions. As well as announcing its revolutionary Apple Card and the long-awaited Apple TV+, Tim Cook and co also lifted the lid on Apple News+ - a new way to access content from your favorite publishers - and a wildcard: Apple Arcade. There’s no denying that Apple has revolutionized the gaming industry, contributing towards the mobile gaming…

Critics labeled the iPhone 12 Apple’s biggest leap forward in years, with analysts suggesting that the Cupertino company will shift close to 70 million units before the end of 2020. As if the iPhone 12 range wasn’t popular enough, Apple has announced a partnership with carrier Verizon to make iPhone the most compelling business smartphone, offering 5G on the go. iPHONE 12 FOR BUSINESS Though we knew most of the iPhone 12’s design and infrastructure changes before Tim Cook announced its launch at a virtual event in September, critics and consumers alike were still overwhelmingly positive upon release. Apple says that iPhone 12 range - now available in four sizes, including a smaller mini model - ushers in a new era for smartphones, bringing 5G capabilities to the masses and…

At this year’s virtual WWDC, Apple announced plans to move away from Intel-based Macs to custom silicon, perhaps one of the biggest changes to the Mac since its introduction in 1984. By further unifying the hardware and software of MacBooks, Mac Minis and iMacs in a similar manner to the iPhone, it could revolutionize the way Apple does computing forever… CHANGING THE GAME Speaking at June’s Worldwide Developers Conference, held virtually due to the coronavirus pandemic, Apple’s CEO Tim Cook was keen to stress the huge importance of the Mac, and the ways in which it’s changed our world. “The Mac has always embraced big changes to stay at the forefront of personal computing,” he said, before announcing the transition to Apple Silicon. He called the moment a “historic day…

With the COVID-19 coronavirus outbreak forcing governments to close schools, sporting events, communal spaces and more, businesses are taking the situation into their own hands, encouraging their staff to work from home. With the virus continuing on its path of destruction and no clear end in sight, the pandemic could change the way we work forever. BIG COMPANIES CHANGING POLICIES We’re living in truly unprecedented times. Not only has the World Health Organization called COVID-19 a worldwide pandemic, but stock markets are hemorrhaging billions, countries are closing their borders, and businesses are beginning to feel the pitch. With a vaccine at least six months away and governments imposing new social distancing measures, we knew it wouldn’t take long for businesses to introduce their own coronavirus policies to protect their staff,…

This year, our computers have been more important than ever before. Whether we’re working from home or catching up with friends over FaceTime, our Macs have become a part of who we are. This year, Apple is taking the Mac to new heights with the introduction of the industry-leading M1 chip, ushering in a new era for macOS and the future of computing. POWERED BY THE M1 CHIP At Apple’s virtual Worldwide Developers Conference in June, the company confirmed that it was to transition away from Intel processors to its own custom chips, known as Apple Silicon. At the time, the organization said that the move towards its own chips would take around two years and that new Macs would be rolled out through to 2022 to complete the move.…

After months of tensions between Fortnite maker Epic and Apple, the Cupertino company ultimately dealt its killer blow: removing the billion-dollar game from the App Store, with Google following suit hours later. In one of the most high-profile cases in the history of the App Store, we consider what the future holds for developers who can’t play by the rules. GAME OVER, FORTNITE Though certainly not the first application to fall foul of Apple’s strict developer guidelines, the developer of Fortnite made it clear: it was tired of paying Apple 30% of its revenue. In early August, developer Epic Games introduced a new direct payment option inside of its iOS and Android apps, so gamers could purchase V-Bucks away from the App Store and Play Store. This, of course, is…

Apple has made no secret of the fact it wants to expand its services division. Following the launch of Apple Music in 2015, Apple has introduced TV+, News+, and Apple Arcade, revolutionizing the way we consume content. This year, the Cupertino company is taking it up a notch, adding to its $100 billion services arm with Apple Fitness+ and Apple One. TRANSFORMING THE WAY WE WORK OUT The coronavirus has transformed the way we work out and take care of our bodies, but the online fitness revolution began far before 2020. According to a recent report, digital fitness as an industry subsector is now thought to be worth an eye-watering $100 billion globally, fueled by the rise of fitness applications and hardware designed to push us to the next level.…