As the streaming wars intensify, Apple TV+ has emerged as a formidable contender. It distinguishes itself through a curated selection of content that prioritizes quality over quantity. Though Disney and Netflix are bigger, Apple’s onto a winner with its catalog.
A WINNING STRATEGY
Launched in November 2019, Apple TV+ entered a market dominated by giants like Netflix, Amazon Prime Video, and Hulu. Instead of competing on volume, Apple chose a path less trodden, focusing on original, high-quality content. This strategic choice certainly didn’t win the company favors in the early days. Still, it’s beginning to pay off, as evidenced by the platform’s growing collection of critically acclaimed titles, awards, and nominations.
Following the premiere of “Masters of the Air,” viewership across all of Apple TV+ climbed by 65% worldwide compared…