Apple has consistently pushed the envelope in terms of innovation, working to reduce its reliance on third-party suppliers while continuing to develop robust, energy-efficient devices. Up next could be a custom Bluetooth and Wi-Fi chip, codenamed “Proxima.”
INTRODUCING PROXIMA
Apple’s upcoming new chip promises to reshape the wireless technology landscape, with implications beyond the products it directly powers. With the debut of Proxima, Apple is setting a course to gradually eliminate its reliance on Broadcom, a longtime partner, and potentially set a new standard in the wireless industry. Bringing Wi-Fi and Bluetooth into a single integrated chip underscores Apple’s strategy to create more efficient, powerful, and compact products. By designing custom chips, Apple hopes to improve energy efficiency and reduce its dependence on external suppliers, opening the door to greater…