“With this project, we started from the preferences of the customer. In Europe, the conventional hatchback is no longer that desirable, and something more distinctive, innovative and flexible is needed.” Shiro Nakamura, vice president of Nissan design, explains why the Qashqai – which effectively replaces the Almera in the range – follows such a different path for the C segment, an extremely strategic slice of the market for all mainstream manufacturers.
Since the arrival of Carlos Ghosn at the head of the company, Nissan has, like its rivals, followed a path of greater fragmentation of the traditional segments. And so, according to the official line of the Japanese marque, the Qashqai is an “urban nomad” and a “crossover that combines practicality with sportiness and looks great on the road”, adds…