Elegance, dynamism, and sportiness. Three words that summarise the essential features of the Juke’s second generation, the Nissan crossover designed especially for the European market. “Changing a reference model isn’t easy. In Europe alone, more than one million Jukes have been sold in nine years, a total success that was achieved thanks to a strong, disruptive design. Almost all the customers wanted to buy the car for its look, above all”, Mamoru Aoki, head of design for Nissan Europe, explains.
For the second generation, we opted for a change of gear. A real inversion of the tendency that led designers to soften the initial lines, smooth out the surfaces and blunt the edges, obtaining a less garish, more elegant style. “With the first generation of Juke, we wanted to amaze…