The old and the new: the demographics of the car, Luc Donckerwolke maintains, is changing. Presenting the Prophecy concept, which in his intention represents an important change for the future, the head of design for the Hyundai Group (which comprises Kia and Genesis too) claims - in plain language - that the market in Europe, by way of an example, “is an old market”. In Korea, in contrast Donckerwolke lives “in a young market” which inevitably leaves a mark on his work. He insists: “Young people, so-called millennials, buy fewer cars because the market offers cars for old people. Many manufacturers still haven’t understood this. Countries like Korea, China, Japan, Indonesia, and India instead offer us a testing ground to see how we can respond to changes”.
At the least,…