In today’s world, the automotive industry is undergoing tremendous changes driven by social development. The economy, politics, and industry are working in tandem, and the industry is changing at a rapid pace. Under the impetus of the new round of technological revolution, the automotive industry is continuously integrating with the internet, big data, cloud computing, artificial intelligence, and other fields, and the new automotive industry, featuring "software-defined cars", is accelerating to take shape. Intelligent and connected vehicles have become an inevitable trend. The automotive industry is facing greater change than has been seen in a century, and the future is full of infinite possibilities. Design-driven brand innovation is the only way to survive and keep going in such an environment.
Although we are all talking about innovation, it cannot be…