LOTUS
A gathering to celebrate automobile design, a celebration for industry professionals and enthusiasts alike. Once again, Milan’s ADI Museum hosted the Car Design Award, the global automotive design Oscar established in 1984 by our magazine. The winners were the Lotus team for their Theory 1 concept car, Ferrari for the 12Cilindri, and Renault for its Brand Design Language, each in their respective categories: “Concept Cars”, “Production Cars”, and “Brand Design Language”.
“It’s wonderful to see our work acknowledged for such an experimental and innovative project as the Theory 1”, stated Ben Payne, Vice President of Lotus Group Design. Flavio Manzoni, Ferrari’s Chief Design Officer, accepted the award with his team: “With the 12Cilindri, we wanted to dare with unexpected forms and new stylistic codes that take us into the…