“For me, form must always follow function”, says Andreas Mindt, head of design at Volkswagen since February 2023, chatting with journalists at the bustling Munich Motor Show. Soon, however, this safe, familiar line takes on a more unexpectedly intriguing twist.
While the familiar idea of solidity is the first quality to meet the eye, two other components pop up in the new Pure Positive language: sympathy and surprise. To appreciate them, visitors to the VW stand need only look at the ID. Every1, which marks the brand’s entry level to electric mobility, like the previous e-up!, resulting in a reassuring monolithic city car that is slightly taller than average, and above all the brand new ID. Cross. Two prototypes that point decisively towards the brand’s future, with the second ready…
