After I was finished with school, my father said, ‘I want to stop working when I am 50, will you make it longer for me?’ So I said, ‘Sure, I want to run it’.”
When Jens Moetefindt took over the eponymous trailer dynasty in 2004, he had an enormous challenge on his hands. Entrusted with protecting and building upon more than 20 years of history, started in his father Philipp’s garage in east Germany, Jens could have been forgiven for adopting a risk-averse approach while he learned the ropes, but that couldn’t have been further from reality.
“IT’S A BIT LIKE LEGO – YOU CAN MAKE IT BIGGER, SMALLER, LONGER, WIDER…” Under his stewardship, Moetefindt has gone from strength to strength, from a company that exclusively traded in handmade products…
