According to the World Health Organization, around 41,000 people die each year while cycling. How many of those weren’t wearing a helmet is unknown. What is known, is that helmets are a deterrent for many.
Cycling UK, a charity promoting bicycle use, suggests that if helmet use were to be made mandatory, it would prompt a drop in the numbers of people choosing to go by bike. For evidence of that, look no further than Australia - after New South Wales and Melbourne introduced mandatory helmet laws, cycling in the two states dropped by 36 per cent.
Studies suggest people’s reluctance to wear helmets is due to, among other things, scepticism about the protection they offer, the difficulty of storing them and cost. Ventete, a British start-up, thinks its new…