Simon James leads the Coffee Diploma training at Genovese Coffee. With his 18 years of experience and involvement in helping develop the written curriculum for the internationally certified Specialty Coffee Association (SCA) courses, it’s no wonder clients travel from around the world to experience Genovese’s reputable training.
In 2017, Simon and Head Specialty Roaster Ben Toovey, both authorised SCA trainers, welcomed guests from China and Malaysia, Thailand, India, and Iran. They were also invited to instruct at the Barista Guild of Europe’s Barista Camp. The reason, Simon says, is Australia’s status of quality.
“The country’s reputation for quality coffee and education is second to none, and Melbourne seems to be the centre of the coffee universe,” Simon says. “Sometimes our participants have professional backgrounds and different coffee qualifications, but they attend…