NOVELTY
The first time you encounter something, “novelty-signaling neurons” in your brain activate and form a memory, says Ueli Rutishauser, PhD, an associate professor of neuroscience at Cedars-Sinai Medical Center in Los Angeles. The second time, they don’t. Novelty also triggers the release of dopamine, which gives you a rush of pleasure.
ANTICIPATION
“When you travel, you expect to see new things—and often pay for the chance to do it,” says Harvard social psychologist Ellen Langer, PhD. You expect a memorable experience, so you’re more likely to have one.
ACHIEVEMENT
If you’re traveling to ride, it usually means you’re engaging in a prospective accomplishment—a major ride or a bucket-list trip. “You train for it, you make a big deal out of it, and it sticks with you,” says Art Markman, PhD, a cognitive…