Three years ago, Todd Siegle was out for a spin near his Orlando, Florida, home when a rider he didn’t know jumped into his slipstream then hung on behind him, wordless, for miles. A keen observer of cycling culture who founded the Fixed Fight alleycat race in St. Petersburg, Florida, in 2007, Siegle decided he wanted to commemorate the odd feeling of being wheelsucked. He envisioned a “Death to Suckers” icon, featuring a cyclist, with X’ed-out eyes, sucking on a lollipop that resembled a bike wheel.
Siegle is a thoroughly modern, 37-yearold financial analyst who rides a carbon fiber Boardman and was an early adopter of Strava (though he admits his upload rate is “somewhat shameful”). But when it came time to turn his wheelsucker idea into something he could…