BACK IN OCTOBER 2019, Bad Bunny, already a huge star, posted a video of himself on Instagram, drinking tequila and singing along to a song in Spanish set to strumming guitars. It was “Soy el Diablo” by Natanael Cano, the then-18-year-old making waves in regional Mexican music with his corridos tumbados, a subgenre blending hip-hop swagger with traditional música mexicana instrumentation.
That Bad Bunny would gravitate toward the sound at first seemed counterintuitive: Reggaetón, built on beats, tracks and loops, ostensibly has little to do with regional Mexican music, which is created mostly with live instruments.
But upon further consideration, it made complete sense. Corridos tumbados, like Bad Bunny’s blend of trap and reggaetón, are as much about attitude and lifestyle as they are about music. Within weeks, a…
