Cambridge Dictionary describes ‘culture’ as ‘the way of life, especially the general customs and beliefs, of a particular group of people at a particular time.’ It is also defined as ‘the attitudes, behaviour, opinions, et cetera, of a particular group of people within society’. These elements of culture are often emphasised and seen in designs, and are particularly evident in many South African brands who celebrate their culture.
South Africa, a true rainbow nation, comprises various cultures with a unique and deep history. Whether it be Zulu, Xhosa, Tswana, Pedi, Tsonga, Ndebele, Coloured or Cape Malay, to name a few, through patterns, prints, and even phrases, these designers have expressed to the world their beliefs and attitudes, customs and way of life in beautiful garments.
MAXHOSA AFRICA
Founded by multi-award-winning…
