Business Concept Magazine October 2023

Cheryl Haseeb, DNP, the visionary behind Pura Medical Aesthetics, stands tall in Houston, Texas, not just as an acclaimed aesthetic expert but also the driving force behind one of Houston’s top luxury car dealerships since 2008. Navigating what many consider a “male-dominated industry,” Cheryl has demonstrated a tenacity that’s placed her aesthetic clinic among Houston’s fastest-growing. As of 2022, the global aesthetic market boasted a staggering value of $112 billion. Cheryl observed, humorously noting, “There’s a medspa everywhere - even your barista might offer Botox during her break!” Yet, amidst this saturation, she envisioned a unique mission: to revolutionize aesthetics with authenticity, redefining beauty on individual terms. Born in Arkansas to a single mother, Cheryl faced early adversities that would shape her mission. Childhood taunts about her appearance deeply affected…

To be different is being and doing something extraordinary that no one else ever did. Ian was born with a unique edge, and all he had to do is to keep pushing against stereotypes and breaking barriers, one showstopping canvas at a time. Full-time artist and a marketing whiz on the side, Ian is that rare combination of creative genius and business savvy. His current playful design direction seamlessly combines the strange beauty of surrealism and the familiarity of pop art, resulting in a whimsical piece that is both old-school nostalgic and refreshingly new. His trademark mash-up of old-meets-new aesthetic, is captivatingly charming as it is intellectually mind-blowing. Dynamic and engaging, his recent pieces that feature lovable, cuddly, and unmistakably mysterious animal characters, are iconic of his evolving signature style…

Vacations are more often than not a blur of sojourn memories and one can’t help but imagine all the other things one could have done. Unfortunately, we’re all caught up in the daily rush of modern living and what’s left are the to-dos in one’s bucket list. You try to recall the places you’ve visited, the bagful of wonderful experiences to treasure and to be shared with the rest of the world. This is the case for Dos Casas Hotel and Spa which is strategically located at the center of the historical Mexican City of San Miguel de Allende. Founded in 1542, it is the best city in the world to visit. Located in the state of Guanajuato, about 170 miles north of Mexico City, San Miguel de Allende is…

Currently managed by a group of people from various disciplines led by entrepreneurial couple, Miguel Ramirez Arredondo, Maria Lidia Yanez Tovar; and their son, Eduardo Ramirez Yanez, the team is deeply attracted to the hotel’s excellent value and prestige. They we were one-time guests who immediately fell in love with the quiet charm and world-class prestige of the property. Choosing to maintain the old-word elegance that Dos Casas is known for, they made sure that everything about the hotel, from the design of each room down to staff, is geared towards making each guest have an unforgettable stay that will turn them from mere visitors to loyal guests. Perhaps, it is this innate desire to make people feel at home that enables them to create an inviting and comfortable space;…

At the helm of the prestigious vacation hot spot is San Miguel de Allende native, Demetrio Guerrero. He is a 10-year veteran of the hospitality industry with stints in several properties with Forbes and LQA Standards. Working his way through numerous jobs–from spa receptionist and supervisor, to front desk agent and supervisor, butler, guest relations manager, concierge, night auditor–the movie star handsome, Demetrio is a loving husband to a talented chef, a doting father to two lovely daughters, and master and buddy to three furry pets. Demetrio vividly remembers the time when he was a kid and his parents frequently played hosts to people who came to San Miguel Allende to learn the Spanish language. It was his duty to show the foreign guests around the town. He soon became…

Ably managed by Paulina Castañeda Hidalgo, the current Spa Manager, a native of Cuernavaca Morelos, she brings her many years of experience in the wellness industry, to make Iris Spa what it is today–a soothing palace of pampering wellness and a celebration of the art of human touch–helping weary bodies and tired souls re-connect with their inner being. Perfect for everyone who desires a relaxing experience in the midst of today’s fast-paced and dog-eat-dog world, Iris by Dos Casas truly puts the “Ahhhh!” in spa. Dos Casas Hotel and Spa is a resort with a relaxing vibe, a vast garden landscape that helps you create a cache of extraordinarily beautiful and heart-warming memories to treasure a lifetime. It is more than a place to stay. It is your home away…