INTHE LAST GLOBAL reader survey conducted byTIPA (which included us, of course), a fraction under 91 percent of respondents cited photography magazines as their chief source of information and rated them ahead of the Internet, trade fairs and specialist retailers in terms of trustworthiness. Now, as these people are all readers of photo magazines, this result isn’t entirely surprising, but it still underlies the value of independent and reputable editorial content produced by highly experienced and respected journalists.
The Weekend Australian Magazine’s food writer and restaurant critic, John Lethlean, has now penned several columns and spoken on the radio about the growing scourge of bloggers and so-called ‘influencers’ pretending to be fair-dinkum reviewers when they’re essentially being paid – in one way or another – for their comments which, naturally,…