Mildly manlier.
In 2007, after selling medium-size pickups here for 14 years, Toyota figured it understood what truck buyers in America wanted. It bet that its then-new whopper-sized beast, the second-gen Tundra, would draw plenty of Ford, Dodge, and GM pickup customers into the fold. It seemed almost mercenary that the new Tundra would be built in San Antonio, Texas, to claim some sort of geographical pedigree.
Toyota guessed wrong. The 2007 Tundra's styling was polarizing, the model lineup confusing, and the price not low enough for that to be a factor in drawing defectors from other brands. Mostly, though, Toyota underestimated just how good the Big Three's full-size pickups were.
Enter the refreshed 2014 Toyota Tundra, the first real opportunity to right those wrongs. Enter, also, the minor Toyota…