Can a hamburger sell a new car? "At Galpin, it could," says Jeff Skobin, marketing manager at the sprawling Galpin Motors complex, which includes a diner, at the corner of Roscoe and Sepulveda Boulevard in Van Nuys, California.
What about a fruit smoothie? "No," says A.J. D'Amato III, sales manager for pre-owned vehicles at Newport Lexus in Newport Beach, California. "But, the people making that smoothie might [sell a car]." More than ever, dealerships are going to great lengths to provide a little something extra that will keep the customer happy and, perhaps more importantly, hanging around in the store. The thinking is the longer you stay, the more likely you are to buy. The extras have the added effect of creating a positive experience. An espresso, a meal, or…