SCREWY LANGUAGE PLAGUES the auto industry. “Titanium” and “Platinum” are no indication of the presence of those metals, “Limited” means unlimited sales, “coupes” often have four doors, “sport” has nothing to do with competition, and no collector buys a “Collector’s Edition.” But of all the whacked, dopey, lazily overused terms, nothing beats “Eco.” There’s Ecotec, EcoDiesel, Eco Assist, and Eco Mode, and a forest of green buttons in new vehicles marked simply “Eco.” Now here comes Ford’s new 2018 twerp-class crossover as the alpha dog of eco—for this story, we tested a front-drive EcoSport Titanium, powered by a 123-hp 1.0-liter inline-three EcoBoost engine and riding on Bridgestone Ecopia EP422 Plus tires. A 166-hp naturally aspirated 2.0-liter inline-four is also available, paired exclusively with all-wheel drive.
The EcoSport isn’t that new.…