ooGee, pronounced ‘ew-gee', was established by businessman and headwear veteran, Peter Walcott, after years of planning to reinvigorate local manufacturing and ensure the future of traditional hat-making in Australia.
Paying respect to the indigenous people of our country, ooGee is an old Aboriginal term meaning headdress. Proudly Australian made and owned, each hat is inspired by and named after an iconic Australian waterway - Stoney Creek, Bombala and Barcoo River are among the designs.
Constructed using the brand's innovative Flexibraid® technology, ooGee hats never lose their shape and are water-safe, crush-resistant, and travel-friendly.
“As with most industries, certain marketing claims such as ‘crush-resistant' or ‘travel-friendly' are widely used throughout the category but we have yet to find a material, or a competitor, that compares to our proprietary Flexibraid® technology,” said…
