In 2005, Porsche boss, Wendelin Wiedeking, suggested the Stuttgart concern should invest in Volkswagen. In terms of return on investment, the potential upside was considerable, while the downside seemed to hold little risk. Wiedeking marshalled his ideas and arguments, presenting them to five members of the Porsche and Piëch families at a meeting in Salzburg.
Among the clan members present was Wolfgang Heinz Porsche, youngest of Ferry Porsche’s four sons (Ferdinand Alexander, Gerhard, Hans-Peter and Wolfgang). “When listening to Wiedeking’s proposal,” he recalls, “my first thought was that it was a little crazy. Volkswagen is, after all, a big company. When we looked at the numbers, however, his suggestion made a lot of sense. It had a persuasive logic for Porsche’s future course of business and, crucially, for securing the…
