Usually, my For You Page is full of interior design inspo and commentary from dog behavior experts. But lately, I can’t hop on TikTok (or anywhere else, really) without seeing slideshows of old English manors, tennis whites, Ivy League campuses, pearl necklaces, and way too much Aperol spritz. All of it stickered with the hashtags #StealthWealth, #Quiet Luxury, and especially #OldMoney and #OldMoneyAesthetic.
Yes, it’s an ode to the lush lifestyle that comes from having generational cash (new money is not welcome here) and all the matching sets, sleek tailoring, and polished accessories that entails. The whole thing, with its understated neutral palette, is undeniably chic—and currently has more than 7.5 billion views on TikTok alone.
I was gonna say an obsession with the über-rich is a surprise in 2023,…