AS THE CARDS ARE DEALT across the dining table, why does Sam Macklin hide her hand and keep looking over at the dealer? “Because, Mom, everyone knows you try to cheat,” she says, laughing. “They even caught you on YouTube.” Her mother, Tammy, feigns offence, with a mild grumble in protest, but she’s laughing too, and it’s clear this is established family canon.
Since 2014, the Macklins—Tammy and her husband, Andrew, and their children, Samantha and Simon—have appeared in video diaries documenting their evolving cottage experience on Tangamong Lake in Ontario’s Kawartha region on their YouTube channel, “Ontario Lakeside.” As the family built their own cottage, an eclectic, off-grid structure, they also built a following of more than 12,000 subscribers. The audience provides a lot more than views, likes, or…