“IF BEING ‘COMMERCIAL’ MEANS BEING SUCCESSFUL, THEN SURE, I WOULD MAKE A ‘COMMERCIAL’ WATCH.”Christian Lattmann, Jaquet Droz CEO, on mass appeal. “You cannot have five babies in two years.”Jean-Claude Biver, LVMH head of watchmaking, on having patience. “Would you buy a diamond ring for your fiancée off the Internet?”Nayla Hayek, Harry Winston CEO, on online retail for luxury brands. “IT’S LIKE WE ARE A BIG FAMILY, AND HE IS DAD.”Anthony de Haas, A. Lange & Söhne product development director, on the late Walter Lange. “The customer has to fall in love at first sight.”Thomas Meier, Glashütte Original CEO, on the importance of good design. “We make gold products at silver prices.”François Thiébaud, Tissot president, on affordable luxury. “It is art for art’s sake.”Thierry Stern, Patek Philippe CEO, on tourbillons. “YOU CAN’T SUDDENLY DECIDE…