Rolex is one of the top brands in the world, its five-pointed coronet logo recognised everywhere as a symbol of first-rate watchmaking. Ranked 69 on the Forbes list of the 100 most valuable brands in 2017, at a worth of $8.7 billion, it comes in fifth among the just seven brands in the ‘Luxury’ category (Louis Vuitton, Hermes, Gucci, Cartier, Chanel, Coach) to make this top 100 list. As far as this category is concerned, Rolex is quite the anomaly. With the exception of Chanel, the others on the shortlist are all public-listed luxury conglomerates with a finger in every pie of the luxury goods matrix, from apparel and jewellery, to fragrances and timepieces.
Rolex, on the other hand, is an independent, one-product company: it has only ever made, and…