The organiser of the Tour of Britain has said it is now “very unlikely” the race will find a title sponsor for the 2023 edition.
The event, which begins on 3 September, has already had most of its branding printed, with plans in place to go ahead without a sponsor.
Speaking to Cycling Weekly, Peter Hodges of organiser SweetSpot explained he had not “given up hope” of finding last-minute commercial partners.
“There’s not a point where you go, ‘It’s not possible,’” he said. “But realistically there comes a cut off where things get printed and so forth. We have to produce event branding, you know, the gantry, the podium artwork, the podium backdrop. Earlier in the year, you’re producing posters and leaflets, so I suppose there’s a diminishing time frame…