Best Cramming-on of Sponsors Award
WINNER
INTERMARCHÉ-WANTY
The team name might be shorter this year, but don’t let that fool you into thinking Intermarché-Wanty are holding back on the sponsors. The Belgian team is masterful at arranging kit real estate. Blank space is sacrilege. This year, we counted 23 company names crammed onto the riders’ jerseys and shorts. That’s right, 23. If you asked them to name as many as they could, they’d probably get to about six, tops.
RUNNER-UP
VF GROUP-BARDIANI CSF-FAIZANÈ
Sure, Leonardo da Vinci and Michelangelo were great Renaissance painters, but would they have fared so well in the contemporary art of sponsor-cramming? Experts (OK, cycling journalists) believe this is where Italy’s real artistic legacy lives on. Just look at Bardiani’s 2024 offering. It’s bright, it’s bold,…
