Sir Chris Hoy, a rider Cooke used to coach, once said of the now 80-year-old: “You will never meet a person more enthusiastic and passionate about his sport. He’s always smiling and encouraging people to enjoy riding their bikes.” Cooke’s teammate and travelling companion today, Martin Bush, agrees. “I know stories about him that you wouldn’t want to print,” Bush, 72, laughs. “I’ve been all over the world with Geoff. I was with him in Roubaix when he won the four world titles last year.”
What can people learn from Cooke’s mentality? “Oh, a million things,” Bush says. “There’s an old saying that training is 80% physical, 20% mental. Racing is 80% mental, 20% physical. You win races with your head, not your legs, and Cookie is so, so focused.…