Vipp Shanghai
Vipp began when its founder, Holger Nielsen, crafted a pedal-controlled bin in his one-man metal workshop in 1939. Today, the family-owned Danish design company is run by Holger’s daughter, Jette Egelund, and her two children, Kasper and Sofie, from its headquarters in Copenhagen. Vipp has expanded into kitchen design, furniture, lighting and accessories, as well as architecture and hospitality projects like the Vipp Hotel, with six locations in northern Europe.
Vipp already has a presence in Indonesia, the Philippines, Singapore, South Korea, Taiwan and Thailand, but this new flagship store in Shanghai — launched with the support of a local partner — marks the brand’s entry into mainland China. The 500-square-metre store is the brand’s largest to date, and takes over a building originally designed by Japanese-Chinese architecture firm…
