The concept of fashion and the ideal of beauty are themes that have captivated society for centuries. Inspired by music, films and events, the fashion world is constantly changing, either reflecting current trends or, in many cases, setting new ones. The world of fashion photography is a tough and varied one. All the skills required in fashion photography are widely applicable to other genres, with creativity and technical knowledge the only essential basics, though organisation and communication also contribute significantly to good results.
However, in this genre of photography, creative ideas have to be based on the fashion itself, with everything else being staged around it. The particular language of the fashion brands, but also the products themselves, bring great challenges. In most cases, photographers will already have their subjects…