Well, mate, quite the announcement earlier in the year! Straight off the bat, let’s get into it. Where did this whole idea come from?
The idea to take supercross to international audiences isn’t a new one for us. Ryan and I have been investigating opportunities and have had quite detailed discussions for many years, including trips to Japan, Thailand, Singapore and of course New Zealand, which we did in 2018 and 2019. The announcement of Feld’s decision not to renew with FIM just accelerated the process for us and left the door open for a much bigger opportunity.
We really feel that the whole world deserves to experience supercross first hand. There’s been a number of successful one-off international events over the years, including Japan, Europe and Australia - for…