As game development becomes an ever broader church, it’s fitting that this year’s Develop, taking place July 14–16 in its traditional home, should encompass an extraordinary diversity of experience, its lineup designed to cater to all who make the pilgrimage to Brighton.
Take, for example, the ever-popular business track. This year, Google’s Ross Brockman will wade into the murky waters of monetisation, discussing how to make the most of in-app purchases and advertisements to keep the money rolling in. On the other hand, design and production consultant (and UKIE board member) Ella Romanos will deliver a talk with a different focus: how to get funding to make your game in the first place.
Google is represented elsewhere, too, as part of the event’s opening Evolve day, which is, as ever,…
