Blade’s co-founder and CEO, Emmanuel Freund, gets right to the point. “Even for me, cloud computing – cloud gaming, whatever – has been shitty,” he says. “It hasn’t been working, let’s be clear; if it was working then everybody would have cloud-gaming stuff.”
Freund’s company has been running its cloud-computing service, Shadow, in its native France since the middle of 2016. Now, ahead of the service’s rollout in the UK and US, Blade faces the challenge of differentiating Shadow from a legacy of similar products that, at best, have achieved limited success. Like OnLive or PlayStation Now, Shadow provides users with access to games from any device with a screen and an internet connection. Unlike those services, however, Shadow’s offering isn’t limited to a provider-approved catalogue of games. Instead, Shadow…