If Rifle Paper Co. were a Snapchat filter and not a burgeoning lifestyle brand, it would surround people with brightly colored flowers, horses would wear elaborate bridles, women would don Jackie O sunglasses (as would, sometimes, dogs and cats), and towns would transform into those of 1950s storybooks, with buildings of pleasingly varied heights and colors, and no trash. In other words, appealingly retro, whimsical, and fantastical, which makes sense, as the story of the brand itself has some fairy-tale qualities.
Started as a stationery company by graphic designer and artist Anna Bond and her husband, Nathan Bond, in 2009 with $10,000, Rifle has become a 188-employee company that, in addition to paper goods, produces fabrics, wallpaper, temporary tattoos, iPhone cases, and—via a recent collaboration with Keds—footwear, available in more…