Soft99 Fusso Coat
Yes people, it’s our annual Jap special, so there can only be one truly JDM brand for this month’s detailing test and that’s Japan’s biggest, Soft99.
Launched way back in 1954 as the manufacturer of Japan’s first domestically produced car wax, Soft99 now shifts more gear in the Orient than anyone else. The epitome of big business, they manufacture many of the most famous Japanese detailing brands, including Fukupika, Triz and Fusso, selling around £75 million quid’s worth every year… And that’s just the cleaning stuff!
Nowadays it’s also the parent company of a whole load of subsidiaries, dealing with everything from commercial chemicals and new technology, to driving schools and even real estate. All that, from flogging a few tins of soft wax.
Still, from a…
