South Africa’s fast-food industry is a textbook example of a competitive industry. No franchise dominates the market: while KFC is the biggest, there are at least 20 other brands with at least 30 stores. Think of Steers, Debonairs, Wimpy, Nando’s, McDonalds, Fishaways, and King Pie, to name just a few.
And there are always new entrants. In 2018, the celebrated owner and chef of Overture, Bertus Basson, opened De Vrije Burger, a burger and chips fast-food joint, in Stellenbosch. I asked him what he learned about fast food that he did not know before. “Firstly, fast food in many respects is an easier business model to manage than serious sit-down restaurants. Because our fast-food model is more linear, it was easier to equip our team to be specialists in their…
