23 Items in Max Homa's bag, including one adorable driver cover
14 Sure-to-please gifts for dear old Dad on his special day
SRIXON. Looks like a useful word in Scrabble—except no proper nouns are allowed, and most golfers at least reasonably conversant in equipment know it as the name of a well-regarded, if not always well-understood, brand. You don't count nine major champions among your Tour endorsers—for those keeping score at home: Hideki Matsuyama, Shane Lowry, Brooks Koepka, Graeme McDowell, Keegan Bradley, Ernie Els, Minjee Lee, Hannah Green and Inbee Park—unless you produce seriously high-quality clubs, balls and accessories.
But who, exactly, is Srixon?
Srixon is a Japanese sports equipment brand owned by Sumitomo Rubber Industries under the umbrella of subsidiary SRI Sports Limited. (Hence the Sri; the x not…
