Claire Seungeun Lee Associate Professor of Criminology and Justice Studies, UMass Lowell
Each day, you leave digital traces of what you did, where you went, who you communicated with, what you bought, what you’re thinking of buying, and much more. This mass of data serves as a library of clues for personalized ads, which are sent to you by a sophisticated network – an automated marketplace of advertisers, publishers and ad brokers that operates at lightning speed.
The ad networks are designed to shield your identity, but companies and governments are able to combine that information with other data, particularly phone location, to identify you and track your movements and online activity. More invasive yet is spyware – malicious software that a government agent, private investigator Apple’s iOS, or criminal…