Modelled by the likes of Kendall Jenner, Jessie Li, Bola Edun, Mykeesha Nelson and Meghan Roche, Own. is the new denim brand to know.
Launched in 2020, Own. says its ethos is self-expression and self-confidence, citing statement metallic finishes or a staple wash made with innovative fabrications, sizes ranging from 6 to 20 and multiple leg lengths.
Styles embrace everything from classic mom jeans to a 1990s high-waisted skinny and it also offers a variety of trend-led finishes, including velvet, raw hems, twisted seams and gloss foils, alongside hardware detailing that adds a contemporary finish.
One of the star fans is Olivia Vinten, who has walked for Etro, Oscar de la Renta and Marc Jacobs. She says: “When I’m struggling to find something to wear, I’ll pick jeans as my…
