@cheng_chung_design | ccd.com.hk
A hospitality design luminary, Joe Cheng has shaped the aesthetics of prestigious hotel brands, including the Regent, Shangri-La, Mandarin Oriental, Conrad, and Banyan Tree, among others. His dynamic team at CCD extends its expertise beyond hotels to luxury residential villas, corporate offices across China, and sophisticated lounges and restaurants.
Could you describe your design philosophy, and how it came about? I often reflect on the wisdom of renowned architect Liang Sicheng, who said a great designer must combine the mind of a philosopher, the perspective of a sociologist, the precision of an engineer, the sensitivity of a psychologist, the insight of a writer, and the expressiveness of an artist. Equally crucial is the ability to communicate design concepts effectively. Even brilliant designs can fail if poorly presented.…
