When Margherita Della Valle, a 30-year veteran of Vodafone, advanced to the CEO role in April 2023, she knew business as usual wouldn’t cut it. With the British telecoms group seen to be underperforming, experiencing a slump in its share price, and a poor return on capital employed, Della Valle, who joined the company as a marketing analyst in 1994 and climbed the ranks to become CFO in 2018, did not allow her “insider” background to stand in the way of delivering immediate, painful, but necessary change.
“I didn't want to have any misunderstanding that because I am the ‘usual Margherita’ things will continue as normal,” she tells IMD President Jean-François Manzoni. “In my first message to the organization, I had to say straight away, ‘Make no mistake, things are…
