Last April, Ajesh Joseph, head mixologist at Jet-lag, Bengaluru, posted a video of himself zooming, literally, up and down a hallway, draped over a wheelie bin. It was captioned ‘Quarantine day 10’. He subsequently shared a slapstick routine, set to the Pink Panther theme, on quarantine cocktail-making, peering Clouseau-like into empty bottles, scraping at a desiccated lime. The video racked up thousands of views and Joseph continues to make skits about bar life, touching on flairing fails, workplace romance and pandemic protocol.
Besides an alchemist’s steady hand and magician’s showmanship, an integral part of bartending is audience engagement, whether it’s storytelling to upsell a cocktail or lending a sympathetic ear to that bottomless boozer at the counter. “It’s not just about cocktails,” says Yangdup Lama, a pioneering bartender who has…
