A ccording to the Chinese astrological calendar, the Year of the Snake summons both wisdom and transformation. The luxury calendar, however, seems to predict celebration. 2025 is earmarked as the biggest year ever for watch brand anniversaries with the iconic Breguet turning 250, even as Vacheron Constantin celebrates its 270th anniversary, while A. Lange & Söhne and Audemars Piguet will be 180 and 150 respectively.
Time may be an effective marker for experience, but when it comes to currently trending whiskies, age may have lost some of its sheen, especially in the Indian market. As the evolving trends shaping the global spirits industry expand their focus beyond heritage, towards innovation, it is India’s whisky moment that is making headlines beyond its local narrative. Distilleries such as Amrut, Paul John, and…
