If you like this publication, you’ll likely enjoy reading about iPhone Life’s evolution into the media company it is today, and how it’s been able to weather a rapidly changing tech industry and declining magazine industry. When Steve Jobs introduced the iPhone in 2007, my publishing company was supporting users of Microsoft-based Pocket PCs and smartphones. To my dismay, the economy collapsed the following year, and Apple dominated the smartphone market.
By mid-2008, advertising, newsstands sales, and subscriptions for our Smartphone & Pocket PC magazine had all but stopped. I tried pruning down our staff of 15 people, but we were in deep trouble. I told my editor of 20 years, Rich Hall, and 13-year customer service rep, Marge Enright, that I would have to shut the business down. I…