FOR A CITY OF JUST 11,000 PEOPLE, Bromont, Quebec, isn’t short on entertainment for visitors; 1.6 million of them flock there each year to blow off steam. For the active tourist, there’s downhill skiing, mountain biking and the trails circling Mont Brome. For those looking to gear down, there are galleries, gourmet restaurants and a handful of spas. One is Balnea, which offers massages, thermotherapy and yoga on 80 acres within an 800-acre nature reserve.
In 2023, Balnea embarked on a multi-year, eco-friendly expansion of its facilities, hoping to capitalize on the slow-tourism movement that, pre-COVID, swept Quebec (and the country). Backed by $5 million in funding from the province’s Tourism Industry Recovery Assistance Program, Balnea tasked MacKay-Lyons Sweetapple Architects and Etienne Lemay at Architecture Écologique to lead phase one:…