For its own sake and for ours, Apple needs to feel the heat of competition, and soon. Here’s why.
Sometimes you’re just ahead of the game.
Take, for example, the makers of exotic sports cars—Porsche, Ferrari, Lamborghini. From year to year, how much do their high-end products actually change? How much do their models even need to?
In that respect, they share a thing or two with Apple.
The comparison to high-end luxury automakers isn’t novel, but it struck me anew as I walked the floor of the L.A. Auto Show recently. A companion said that she was often less excited by those exotic cars than by more ordinary ones, since they didn’t undergo as many radical changes as consumer-oriented models.
After all, it’s not as if people are going…
