Founded in 2007, Boston-based Latitude Beverage Co. has seen rapid growth for its flagship négociant wine brand 90+ Cellars, which has more than doubled to 280,000 cases over the past three years, according to Impact Databank. Sourcing from wineries with histories of receiving 90 points and above, the brand’s lineup features 35 red, white, rosé and sparkling wines in total, retailing from $9 to $25 and up. Thus far, sales are going well.
“Last year was strong,” says Latitude cofounder and president Kevin Mehra. “December was the biggest month in our history. Overall, we grew 22 percent to about 340,000 cases, and 90+ Cellars alone did nearly 300,000 cases.” Mehra adds that Mija sangria ($10.99 a 750-ml. bottle) did about 20,000 cases following its May 2015 debut, and the brand…